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News 07 16

CONTENT: Real life +++ Clipmix +++ Footage inside +++ Rights & licensing

The essence of life

Spontaneity, zest for life, activity, family, friends, vibrant communities – we invite you to meet our specialists for pictures from the thick of life.

Photographer and cameraman Dennis Welsh connects so authentically with his photography subjects that viewers feel they are also part of the story. Maybe that’s typical for the little town near Portland, Maine where he lives? It’s the sort of place where people get to know each other.

Dennis’ talent for finding natural models and perfect locations makes him a sought-after cameraman for prestigious customers in the advertising and lifestyle media sectors. His shots come across as spontaneous and authentic. He lets us share in his family, personal and professional life and in the lives of the people around him. In every season, in everyday life and on holidays, inside cosy homes in Maine and amid majestic natural beauty outside.

Take inspiration from life at its liveliest!
> Exclusively for Framepool: Footage from Dennis Welsh

CREATIVE FOOTAGE

Swimming in the world of advertising

July: Some people are on holiday, and others wish they were and fantasize about turquoise seas. This is the time to kindle the desires of a clientèle with spending power with dreamy images like this one. Or, even better, the time to be there yourself:

 Holidays + Maldives

More > Creative Footage at Framepool

EDITORIAL FOOTAGE

Swimming in real life

Yes, holidays can look like this, too. Such crowded scenes are best observed from a safe distance – from the sky above, for example:

  Mass tourism + Aerial footage

More > Editorial Footage at Framepool

HISTORICAL FOOTAGE

Exclusive vintage film scenes for you

Film premiere at Framepool: we will shortly be able to share beautiful footage sequences from feature films with you that show Bavaria as it was imagined in the 50s. Delightful and quirky scenes with the stars of the era, stories of scheming and true love – inspiration pure, and directly licensable from us! Discover more in our next newsletter. You can discover what Bavaria was really like at the time here:

 Bavaria, 1950-1959

More > Historic Footage at Framepool

F****** – Footage is no longer a dirty word

WORK OF THE MONTH

We have a special treat for you in our series “Fun with footage”: the supremely trashy music video Robot Girl realized by editor Paolo Turla with his musician friends in the Roman duo “TU”. Sound, costumes, make-up, shoot, editing and compositing – all self made with much passion and creativity. With low budget and 100 % fun – and it shows! We think the project is brilliant, the song is cool, and of course the spacey footage is from us.

> Watch clip

> Our clients

Good to know – Advertising in images

WHEN FOOTBALL TURNS INTO A HIGH-RISK SPORT

The UEFA European Championship is over, and fresh footage is now trundling in of the games, the players and… their sponsors.

It is practically impossible to keep the omnipresent logos, slogans and names of advertisers out of the picture. While one might expect companies to be grateful for their valuable advertising receiving an additional airing after the event, it would be unwise to rely on this effect: suing for damages for unauthorized use is the more lucrative option for companies.

Make sure nobody uses you to refinance their investment in advertising by ensuring third-party rights are clarified before footage is used. In addition to the usual rights of persons to their own likeness (players, officials, fans etc.) and event rights, clarifying brand rights is crucial when advertising for companies is visible in images or footage (be it as logos or slogans on perimeter advertising or on jerseys, scoreboards etc.). Note that this also applies to royalty-free footage! But you don’t need to worry: we can take care of this – for our own footage and, on request, for footage from other sources.
> Enquiries to rightsclearance@framepool.com

> More about rights clearance and license issues

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