The UEFA European Championship is over, and fresh footage is now trundling in of the games, the players and… their sponsors.
It is practically impossible to keep the omnipresent logos, slogans and names of advertisers out of the picture. While one might expect companies to be grateful for their valuable advertising receiving an additional airing after the event, it would be unwise to rely on this effect: suing for damages for unauthorized use is the more lucrative option for companies.
Make sure nobody uses you to refinance their investment in advertising by ensuring third-party rights are clarified before footage is used. In addition to the usual rights of persons to their own likeness (players, officials, fans etc.) and event rights, clarifying brand rights is crucial when advertising for companies is visible in images or footage (be it as logos or slogans on perimeter advertising or on jerseys, scoreboards etc.). Note that this also applies to royalty-free footage! But you don’t need to worry: we can take care of this – for our own footage and, on request, for footage from other sources.
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