INCIDENTAL PORTRAYAL

To what extent do publications bear a legal risk, if people are depicted in an image accidentally? A common rule is: if individuals in public places are only a circumstantial part of an image, are interchangeable, and not the focus of the image, the personality of those people may not need to be cleared for many image uses.

The rule is different if specific individuals are, for example, singled out of a gathering of people. In such a case, we identify such a clip on our website with an indicator. The clip still can be used for a variety of projects, but if unsure, can help with estimating the risks or by taking over the liability against an indemnification fee.

Please do not hesitate to contact us with your questions.

> rightsclearance@framepool.com

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