The IPCC Stockholm Conference 2013 warns again of rising sea levels, an impact of climate change on the oceans. Climate change is already threatening especially the most beautiful marine life of the earth. Human influence on the climate system is clear. This is evident in most regions of the globe, as the new assessment by the IPCC concludes. Steps to avoid CO2 are possible in everyday life of all of us. We show such a step for the film production.
Anyone who ever experienced during a dive the breathtaking beauty and abundance of a coral reef or was confronted with great whales, sharks or manta rays, will never forget that sight. But reefs and other marine life habitats are in danger. Due to climate change the global mean sea level has risen and the concentrations of greenhouse gases have increased. The water of the oceans becomes warmer and more acidic. By 2030, 60 percent of coral reefs could die.
Deep water drilling of oil threatens the marine environment also. The Deepwater Horizon disaster in the Gulf of Mexico is in oppressive memory. A simple equation is, the less energy we burn, the less cabondioxide is produced and the less oil or gas should be produced. And risky drilling in the deep sea may be waived. Therefore, we want to encourage a contribution to CO2-saving behavior in everyday life, in professional work in film and video.
Framepool footage comes from outstanding underwater cinematographers. Using stock footage helps you run a more climate friendly, ecological and economical production. Using existing aerial clips alone, will already save the environment tons of CO2 and enhances the production value. You needn’t cut back on quality: We have the whole world available from above (Film, HD to 4K). Most of the clips were never used before they appear on our website.
We need to act, in order to retain an intact and healthy environment for ourselves and future generations. Cut carbon dioxide emissions wherever possible. A responsibility toward our future that we all share. The Green Cart is a small step to protect our planet!
Calculate your film’s carbon footprint online with the Commercial Movie Calculator.
Associations and initiatives world wide:
- ECOPROD, France
- Environmental Media Association, USA
- Association of Independent Commercial Producers, USA
- Center for Social Media, USA